In December 2012, while in the midst of my 365two project, I thumbnailed a product idea in my sketchbook. It was somewhat inspired by Dan A’Vard’s SPICES affirmations (see Week 7 of my 365two project), but evolved from there. Essentially I wanted to offer a series of personalized prints where individuals or families could list the traits that define them, their new baby, a good friend, etc. I saw it as a chance for people to take some time to reflect through ‘I am…’, ‘We are…’ or ‘You are…’ statements.
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